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Pardot is a B2B marketing automation platform that simplifies lead management and makes email marketing much easier for its users. The solution offers tools for building email templates, custom forms, and landing pages. It also understands where its users are working and how they can improve their efforts for maximum output.

As far as lead nurturing and lead growth are concerned, Pardot offers tools such as lead scoring and real-time alerts to let its users know when their prospects are ready to buy. It also prioritizes leads automatically, and quickly assigns leads to the best representatives based on the relative importance of each individual lead. As a result of using Pardot, organizations should be better able to accelerate their pipelines and increase the return on investment (ROI) they see from digital marketing campaigns.

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Tip Tuesday: Using Pardot to target multiple accounts for a scalable Account-Based Marketing strategy #ABMt.co/BWEydXbZUq

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Ecosystem 

App Marketplace

Ease of use 

Ease of administration 

Feature depth

Speed of evolution

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