Adobe Experience Manager is a comprehensive content management system (CMS) with features covering webiste and app creation, rich digital asset management, user-generated content management and marketing campaign content management across all digital marketing channels, including mobile, newsletters, microsites, landing pages, and websites.
The CMS software lets you create personalized ans targeted user experiences, storing and re-purposing digital marketing assets for any multichannel campaign. Using Experience Manager you can design and implement targeted, localized marketing campaigns, further enhanced by real-time analytics and marketing optimization.
Along with managing digital assets and creating marketing campaigns, Adobe Experience Manager facilitates website, app and online/ mobile form creation with its tools for IT professionals. The e-commerce content management features of Experience Manager allow for integration with any e-commerce system, product catalog syncing, product category and detail page creation, and shopping cart optimization.
The social media content management feature of Experience Manager allow you to integrate content from community sites, social media networks, and user-generated customer feedback content to your website. You can also create your own online communities, member groups and forums with advanced moderation tools.
Further marketing collaboration features include creative project and workflow management, advanced search and metadata management, and graphical analytics of data such as sentiment, engagement and impact.
Ease of use
Ease of administration
Speed of evolution